Apps In Your Pocket

11th May 2017

By Mr. Ranjan Dutt, AVP- Marketing , Bajaj Allianz Life Insurance

What are your 4 most frequently used apps?

Besides social networking apps like FB, Twitter, LinkedIn and Instagram which I must be accessing a zillion times daily, my number 1 app for K_I_T (keeping in touch) is Whatsapp not only for personal communication but also official communication between office groups, vendors, inter department file transfers etc. Paytm is the next app on my list since it has made life truly worry-free right from paying my utility bills to shopping online, booking bus/flight tickets and also sending money to my loved ones. OLA is next, primarily since it helps ensure I am never stranded for transportation when I am travelling anyplace/ returning from the airport etc. Google Maps is another favourite since it helps getting me to my destination, altering me of traffic conditions, and ensuring I don’t have to look around for a paanwalabhaiya/ taxi wala to tell me an address I don’t know.

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A new app you would highly recommend?

The Hotstar app is the best entertainment application I have experienced recently for watching the latest released movies, live sports, cricket and Television shows which I highly recommend. Being from the BFSI sector, Expense Manager is another app I would recommend you should have on your phone. It is an easy tool to keep a track of all your monthly expenses. It helps you schedule payments make recurring payments too. Expense Manager even helps you scan your spending behaviour to help cut down on any unnecessary expenses.
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How do you evaluate an app before downloading it?

I see the app size, number of times the app has been downloaded, the ratings, latest comments and responses given by the app developer acknowledging lapses/ solutions to make it work. A mix of these elements helps me decide before downloading the app.
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An app that you envision would be useful in the future?

That would depend on my individual need, may it be travel, entertainment, banking, food ordering etc. Today, people are looking at a singular interface for all their requirements instead of multiple platforms. Apps like Google today are already adapting to become a single platform for servicing the customer for any of his needs.


Ranjan Dutt is a thorough bred sales and marketing professional with substantial exposure and experience spanning across global FMCG giants like Coca Cola India, strong IT/ tech and telecom giants like Satyam Infoway and Idea Cellular, versatile Life Insurance brands like Bajaj Allianz, ICICI Prudential and TATA AIA Life across geography, culture and functional expertise. High on integrity, an energetic leader known for his ability to envision and create successful outcomes in complex situations and 100% commitment to drive sales, profit and market share growth over the last 19+ years.

He is presently responsible for Brand Strategy, Digital Marketing & Transformation, Channel Marketing, Corporate Communication and Market Research for Bajaj Allianz Life Insurance.

He is recognized as an innovative & creative Life insurance Sales & Marketing professional who leverages the use of Social Media & technology in propagating Life Insurance sales & recruitment. I carry the firm belief that the future of Sales & Marketing revolves around the Digital World both in terms of using the internet & social media as well as technology to create a smart & savvy distribution. In my limited spare time, I blog on topics related to Life Insurance Sales, Team Building, Leadership, Goal Setting & Product Marketing.



World No Tobacco Day Survey by Bajaj Allianz Life Insurance Co. Ltd.

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