Happy Women’s Day! #BeBoldForChange

8th March 2017

International Women’s Day is a day to celebrate the achievements of women from all walks of life, in all parts of the world. At the same time, Women’s Day calls for creating awareness about women equality and women empowerment.

Today, the world has witnessed a noteworthy change in the mindset of society, at large, about women empowerment. More than ever, women are now seen along-with men in corporate boardrooms, political assemblies, spaceships and air carriers. Women are leaving no stone unturned to come out of the ideology of patriarchy and make a mark in all capacities, be that a budding entrepreneur, a caring mother, a promising leader, an independent daughter or a supportive wife. However, amidst all these roles, what takes a backseat is HER health and protection. In her pursuit of carrying out her various roles, SHE misses out on HER security in the priority list.

Hence, much work needs to be done to bring gender parity when it comes to HER protection and security, financially. The intention here is that it is as critical for women to have adequate insurance cover against any contingency as it is for men.  After all, we are all exposed to various vulnerabilities in our life including death, accidents and life-threatening diseases.  And, women constitute a major part of the workforce today, sharing equal financial responsibilities towards their families with their male counterparts.

This year, the call to action for International Women’s Day (8 March 2017) is
#BeBoldForChange. With this thought, women should make a mark and financially secure the future of her family and herself. Break the gender barrier and be bold to ensure a financial backup against any eventuality.

Women ought to buy a Life Insurance Policy

Buying a life insurance cover is one of the most significant decisions a woman can make as it helps her prepare a strong financial future for her family and herself. A life insurance policy is an ideal mix of investment, risk cover, tax benefits and returns.

Life Insurance for the unmarried working woman

An unmarried working woman could have aging parents and younger siblings as dependents and to ensure they lead a comfortable life even in her absence, a life insurance policy is the best choice. A term plan could be and ideal choice in such a situation as it supports the dependents by providing funds on the death of the insured within the specified term.

However, for investment purposes, Unit Linked Insurance Plans (ULIPs) is a more viable option. These plans offer dual benefits – Life cover and returns on investments made in the market funds. ULIPs not only inculcate the habit of regular savings but can also help women in achieving their financial goals such as buying a house or a car.

Life Insurance for the married working woman

A life insurance policy can help in providing financial stability in case of spouse’s death or critical illness.  Also, women can invest in retirement plans to have a sound retirement corpus so that they can maintain the same standard of living as in the early working days without depending on anyone.

Life Insurance for the young mother

A young mother can save money every month and invest in child plans so that there are adequate funds available at the time of her children’s higher education. It is a great way to provide a stable financial future for the children, should they have any monetary needs.

It is advisable for women to buy a Life Insurance plan in their early years as women tend to develop various ailments when they age. Hence, life insurance plans tend to be cheaper when the insurer is younger and healthier. Also, the premium amount is lesser for women than men, primarily because men have a shorter life expectancy. In fact, women on average outlive men by about five years.

So this Women’s Day, make a difference, and do your bit to secure the future of your family and yourself.



Anyone can have a bad day at the office, just ask the Indian Cricket team

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AnonymousMay 8th, 2017


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